Cross-border e-commerce marketing and management

Cross-border e-commerce marketing and management / Md Hoque, R. Bashaw -- Digital marketing / Mohammad Osman Gani, Anisur Rahman Faroque -- Supply chain in cross border e-commerce / Md. Nuruzzaman, Alicia Weber -- Cross-border e-commerce an emerging norm : cross-border e-commerce / Md Rakibul Hoque,...

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Weitere Verfasser:	Hoque, Md. Rakibul (HerausgeberIn), Bashaw, R. Edward (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey PA Business Science Reference 2021
Schriftenreihe:	Advances in electronic commerce (AEC) book series Premier reference source
Schlagworte:	Electronic Commerce > Online-Handel > Online-Marketing > Electronic commerce > Management > Internet marketing > International trade > Aufsatzsammlung
Online Zugang:	Inhaltsverzeichnis
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Zusammenfassung:	Cross-border e-commerce marketing and management / Md Hoque, R. Bashaw -- Digital marketing / Mohammad Osman Gani, Anisur Rahman Faroque -- Supply chain in cross border e-commerce / Md. Nuruzzaman, Alicia Weber -- Cross-border e-commerce an emerging norm : cross-border e-commerce / Md Rakibul Hoque, R. Bashaw -- Are e-commerce (shopping) companies targeting the right segment in India / Rohit Sood -- Inherited hindrance aspect in Asian Pacific family businesses / Nanieil Shaky -- Cross border e-commerce payments / Noor Begum, Md Hasan -- Cross border e-commerce and small medium enterprises (SMEs) / Muhammad Anshari, Mohammad Almunawar, Syamimi Lim -- Understanding the current research of cross-border e-commerce : a systematic literature review / Jian Mou, Yi Cui -- Big data, artificial intelligence and the internet of things in cross-border ecommerce : big data, AI, and IoT in cross-border e-commerce / Aboobucker Ilmudeen -- Marketing and advertisement in cross-border e-commerce / Mohammad Zahedul Alam -- Cross-border e-commerce security issues and protections / Sumaiya Thaseen, Aarshitha Kopparapu, Gopika Velu, Aswani Cherukuri -- Managing human resources in e-commerce / Roksana Binte Rezwan -- Contingent effect of extrinsic attributes on the association between country of origin and foreign consumer buying intention : insights from cultural based digital services / Md.Salamun Rashidin, Wang Jian, Sara Javed. "This book will broaden the knowledge on the cross-border e-Commerce industry by bringing the findings and discussion on the driving forces, theoretical backgrounds, legal and logistic framework, law and taxation, trends and technology-integration and case studies pertinent to the cross-border e-Commerce industry"--
Beschreibung:	Includes bibliographical references and index
Beschreibung:	xvii, 349 Seiten Diagramme
ISBN:	9781799858232 978-1-7998-5823-2 9781799866138 978-1-7998-6613-8