Stakeholder involvement in social marketing challenges and approaches to engagement

"This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scho...

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Bibliographische Detailangaben
Weitere Verfasser:	Knox, Kathy (HerausgeberIn), Kubacki, Krzysztof (HerausgeberIn), Rundle-Thiele, Sharyn (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	London, New York, NY Routledge 2021
Schriftenreihe:	Routledge studies in marketing 14
Schlagworte:	Social Marketing > Stakeholder > Social marketing > Stakeholder management > Social change > Aufsatzsammlung
Online Zugang:	Inhaltsverzeichnis
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Titel	Jahr	Verfasser
Stakeholder analysis in a systems setting : an Active Travel case study in Ireland	2021	Domegan, Christine
Co-production of social experiments to promote health and well-being among disadvantaged groups together with key stakeholders	2021	Mäki-Opas, Tomi
From care to prevention in the NHS	2021	Conway, Tony
Plural rationality approach to stakeholder engagement	2021	Knox, Kathy
Ethical tension in working with stakeholders	2021	Kubacki, Krzysztof
Stakeholder involvement in social marketing anti-smoking interventions	2021	V. Dao Truong
Engaging dissensus : innovating social change	2021	Fry, Marie-Louise
Towards universal helmet use : advocating for change in Vietnam	2021	Parker, Lukas
Ending tyrannic man's dominion : in search of new partners and new stories	2021	Hastings, Gerard
MOSA : addressing alcohol issues in Slovenia through an upstream multiple stakeholder approach	2021	Kamin, Tanja
Challenges in conducting social marketing-based alcohol prevention trials in schools	2021	Stock, Christiane

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