A product-centric data mining algorithm for targeted promotions

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of retailing and consumer services
1. Verfasser:	Moodley, Raymond (VerfasserIn)
Weitere Verfasser:	Chiclana, Francisco (VerfasserIn), Caraffini, Fabio (VerfasserIn), Carter, Jenny (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2020
Schlagworte:	Association rule mining > Clustering > Targeted marketing > Aufsatz in Zeitschrift
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