Predicting the antecedents of trust in social commerce a hybrid structural equation modeling with neural network approach

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business research
1. Verfasser: Leong, Lai-Ying (VerfasserIn)
Weitere Verfasser: Hew, Teck-Soon (VerfasserIn), Ooi, Keng-Boon (VerfasserIn), Chong, Alain Yee Loong (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
Schlagworte:
Artificial neural network > Social commerce > Social Presence Theory > Social Support Theory > Trust > Aufsatz in Zeitschrift
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