Journal of global marketing

Journal of global marketing

Gespeichert in:
Bibliographische Detailangaben
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Philadelphia, Pa. Taylor & Francis 1987-
Binghamton, NY Haworth Press -1991,Juni
Binghamton, NY Internat. Business Press -2007
Schlagworte:
Internationales Marketing > Theorie > Welt > Zeitschrift > Marketing
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Titel Jahr Verfasser
New research on environmentally responsible consumption behavior and green business strategies 2018 Manrai, Ajay K.
Advances in cross-cultural research on consumer behavior and business strategies 2018 Manrai, Ajay K.
The moderating role of country of origin on brand equity, repeat purchase intentions, and word of mouth in Trinidad and Tobago 2018 Rambocas, Meena
A research paper on digital marketing communication and consumer buying decision process : an empirical study in the Indian passenger car market 2018 Dahiya, Rekha
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea 2018 Bae, Young Han
Does image matter while shopping for a smartphone? : a cross-cultural study of Indian and Canadian consumers 2018 Kaur, Kuljit
Adoption of environment-friendly cars : direct vis-à-vis mediated effects of government incentives and consumers' environmental concern across global car markets 2018 Chu, Wujin
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior 2018 Manrai, Ajay K.
An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India 2018 Saini, Gordhan
Consuming responsibly : exploring environmentally responsible consumption behaviors 2018 Agrawal, Richa
Cultural meaning, advertising, and national culture : a four-country study 2018 Czarnecka, Barbara
Do consumers discriminate against foreign companies even when they are green? 2018 Park, Yung-Hwal
Users' information privacy concerns and privacy protection behaviors in social networks 2018 Adhikari, Kishalay
The resource-based view within the export context : an integrative review of empirical studies 2018 İpek, İlayda
Electronic services co-creation experience : telecommunications sector in Tunisia as an example 2018 Ltifi, Moez
Green business strategies of exporting manufacturing firms : antecedents, practices, and outcomes 2018 Bıçakcıoğlu, Nilay
Cultural fit and the choice of international market entry scale of Chinese firms 2018 Qiu, Tianjiao
How consumer ethnocentrism (CET), ethnocentric marketing, and consumer individualism affect ethnocentric behavior in China 2018 Han, C. M.
Special issue: marketing challenges and opportunities in India 2018 Manrai, Ajay K.
New research on the determinants of export success 2018 Manrai, Ajay K.
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