Measurement of profit losses from brand damage the case of an unlisted company
This paper deals with the measurement of profit loss stemming from the unfair competition and its negative impact on the brand value of the company ABC Holding in the Czech Republic. Profit loss is the difference of wealth between the state, what the party suffering the damage (unfair competition) a...
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Veröffentlicht in: | Annual Conference on Finance and Accounting (18. : 2017 : Prag) The impact of globalization on international finance and accounting |
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Sprache: | eng |
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2018
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