We're not so different collectivism increases perceived homophily, trust, and seeking user-generated product information

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business research
1. Verfasser: Leonhardt, James M. (VerfasserIn)
Weitere Verfasser: Pezzuti, Todd (VerfasserIn), Namkoong, Jae-Eun (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
Schlagworte:
Culture > Digital marketing > Online word-of-mouth > Social media > Aufsatz in Zeitschrift
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