Perspectives on consumer behaviour : theoretical aspects and practical applications

Perspectives on consumer behaviour theoretical aspects and practical applications

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Bibliographische Detailangaben
Weitere Verfasser: Sroka, Włodzimierz (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Cham, Switzerland Springer 2020
Schriftenreihe:Contributions to management science
Schlagworte:
Konsumentenverhalten > Nachhaltiger Konsum > Erfolgsfaktor > Mitteleuropa > Slowakei > Fallstudie > Aufsatzsammlung
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Titel Jahr Verfasser
Willingness to reduce food choice in favour of sustainable alternatives : the role of government and consumer behaviour 2020 Ul Haque, Adnan
Analysis of consumer behaviour in the networked environment : case study of the Slovak Republic 2020 Gajanova, Lubica
Current aspects of consumer behaviour in central European countries 2020 Hazuchová, Naďa
Multidimensional analysis of consumer behaviour on the European digital market 2020 Androniceanu, Armenia
The black box of consumer behaviour and brand value perception : case study of the Slovak Republic 2020 Majerova, Jana
Coffee consumer segmentation : implications for producers and sellers 2020 Maciejewski, Grzegorz
The behavioural profiles of energy consumers : comparison of the decision tree method and the logit model 2020 Ropuszyńska-Surma, Edyta
Omni-channel retailing strategy and research agenda 2020 Abrudan, Ioana Nicoleta
Harmonised protection of consumer behaviour : the holistic comparative message about its effectiveness and efficiency from legislative and judicial perspectives 2020 MacGregor Pelikánová, Radka
How much might a beer cost in a fancy resort? : a possible replication of Thaler’s well-known experiment 2020 Kolnhofer-Derecskei, Anita
How marketing shapes the behaviour of culture participants 2020 Sobocińska, Magdalena
Consumer behaviour and private donations : the effect of marketing communication and the reputation of non-profit organisations 2020 Šebestová, Jarmila
Sustainable consumption behaviour in Poland through a PLS-SEM model 2020 García-Machado, Juan J.
Identification of the reasons why individual consumers purchase dietary supplements 2020 Hys, Katarzyna
Determinants of purchasing decisions of restaurant consumers : a case study analysis 2020 Werenowska, Agnieszka
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