Influencer marketing : brand awareness and purchase intention on YouTube

Influencer marketing brand awareness and purchase intention on YouTube

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:International Conference on Sustainable Collaboration in Business, Information and Innovation (10. : 2019 : Bandung) Digital economy for customer benefit and business fairness
1. Verfasser: Rahman, R. E. (VerfasserIn)
Weitere Verfasser: Astuti, R. D. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
Schlagworte:
Markenartikel > Kaufentscheidung > Marketing > Influencer > Aufsatz im Buch > Kongressbeitrag
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Retail in the digital era : case study of a modern store and a smart store 2020 Adis Imam Munandar
The role of customer online review in the buying decision process of a digital tourism product : a conceptual framework 2020 Permatasari, A.
Effect of brand image and brand personality on brand loyalty with brand trust as a mediator 2020 Wirayat, Mohamed Yusuf Faridian
Measuring supply chain performance in the fabric industry in Cigondewah 2020 Hutami, Rr. R. F.
Analysis of e-payment service quality in Bandung 2020 Azis, E.
Influencer marketing : brand awareness and purchase intention on YouTube 2020 Rahman, R. E.
Entrepreneurship training and development programs : entrepreneurs' perceptions 2020 Omar, K.
Bankruptcy prediction using Altman and Zavgren model in property and real estate registered in Indonesia stock exchange period 2014-2018 2020 Gustyana, T. T.
The effect of the world markets on Indonesian stock markets post USA and China trade wars 2020 Aminah, W.
The relevance of entrepreneurship learning processes towards technopreneur competencies within higher education institutions 2020 Rosyadhi, M.
The effect of return on equity, earning per share, and price earning ratio on stock price (case study of plastic and packaging subsector companies listed on the Indonesia stock exchange 2012-2016) 2020
Analyzing e-commerce customer experience using text mining : case study of Paperlust.Co 2020 Alamsyah, A.
Defining lifestyle, consumer culture, and postmodernism in industry 4.0 2020 Emovwodo, S. O.
Strategy formulation to increase the number of citations using concept mapping 2020 Eva, N.
Food and beverages subsector companies valuation, for 2018 projection 2020 Isnaini, D.
Analysis of the influence of compensation and transformational leadership style on employee performance in PT Finnet Indonesia 2020 Hafiz, Muhammad Thoriq
Analysis of efficiency in telecommunication technology companies in Eastern and South East Asia using analysis data envelopment method 2020 Suhartoko
Indonesia financial sector stock prediction using long short-term memory network algorithm and modeling (study of banking in August 2018 LQ45 Index) 2020 Pantagama, M.
The effect of financial technology, interest rate, and exchange rate towards money supply : an evidence from Indonesia 2020 Hati, Kadina Mutiara
The effect of social media communication on brand awareness and perceived quality of Indihome 2020 Indrawati
Alle Artikel auflisten