Unfiltered marketing 5 rules to win back trust, credibility, and customers in a digitally distracted world

"You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. People now want to make their own decisions based on raw footage, real-ti...

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Bibliographische Detailangaben

1. Verfasser:	Denny, Stephen (VerfasserIn)
Weitere Verfasser:	Leinberger, Paul (VerfasserIn), Solis, Brian (VerfasserIn eines Vorworts)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Newburyport, MA Career Press 2020
Schlagworte:	Beziehungsmarketing > Markenführung > Vertrauen > Internet marketing > Branding (Marketing) > Mass media > Influence > Strategic planning > Customer loyalty
Online Zugang:	Inhaltsverzeichnis
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