Frontiers in-consumption social listening with moment-to-moment unstructured data : the case of movie appreciation and live comments

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Veröffentlicht in:Marketing science
1. Verfasser: Zhang, Qiang (VerfasserIn)
Weitere Verfasser: Wang, Wenbo (VerfasserIn), Chen, Yuxin (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2020
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