Evaluating Similarities in Visual Product Appearance for Brand Affiliation

Evaluating Similarities in Visual Product Appearance for Brand Affiliation

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Veröffentlicht in:AHFE International (10. : 2019 : Washington, DC : Veranstaltung) Advances in affective and pleasureable design
1. Verfasser: Fischer, Matthias Sebastian (VerfasserIn)
Weitere Verfasser: Holder, Daniel (VerfasserIn), Maier, Thomas (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2020
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