Understanding Online Produce Cue Effects on Consumer Behavior: Evidence from EEG Data

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Veröffentlicht in:AMCIS (24. : 2018 : New Orleans, La.) 24th Americas Conference on Information Systems (AMCIS 2018) ; Volume 2 of 6
1. Verfasser: Wu, Ya-Ling (VerfasserIn)
Weitere Verfasser: Hsiung, Chun-Yu (VerfasserIn)
Pages:24
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2018
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