The Routledge companion to strategic marketing

The Routledge companion to strategic marketing

"The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest st...

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Bibliographische Detailangaben
Weitere Verfasser: Schlegelmilch, Bodo B. (HerausgeberIn), Winer, Russell S. (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York, London Routledge 2021
Schriftenreihe:Routledge companions in business, management & accounting
Schlagworte:
Marketing > Marketingmanagement > Management > Aufsatzsammlung
Online Zugang:Inhaltsverzeichnis
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Titel Jahr Verfasser
Economic foundations of marketing strategy 2021 Villas-Boas, J. Miguel
An updated framework for customer relationship management 2021 Winer, Russell S.
Customer experience creation in today's digital world 2021 Verhoef, Peter C.
Competitor analysis 2021 Czepiel, John A.
Competition and the future of retailing 2021 Robson, Matthew J.
Global marketing organization 2021 Zou, Shaoming
Sustainable new product development strategies 2021 Claudy, Marius C.
Mobile payment systems 2021 Jeziorski, Przemyslaw
Social media strategy 2021 Stephen, Andrew T.
Marketing strategy and corporate social responsibility 2021 López-Rodríguez, Sofía
Customer satisfaction 2021 Bolton, Ruth N.
Key components of a digital marketing strategy 2021 Kannan, P. K.
Co-creation of value in service marketing : an approach relevant to managerial decision making 2021 Grönroos, Christian
International market entry and expansion 2021 Siamagka, Nikoletta-Theofania
Market orientation and profitability 2021 Cadogan, John W.
Overcoming quality issues in digital display advertising using digital dashboards 2021 Abou Nabout, Nadia
Customer journey : from practice to theory 2021 Harris, Patricia
Digital ecosystem and collaboration 2021 Bharadwaj, Anandhi
Allocation of marketing resources 2021 Shankar, Venkatesh
Accounting for intangible assets : the strategic performance of marketing 2021 Stewart, David W.
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