Embedding virtual reality and artificial intelligence in integrated marketing communications

Embedding virtual reality and artificial intelligence in integrated marketing communications

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Bibliographische Detailangaben
Veröffentlicht in:Managerial challenges and social impacts of virtual and augmented reality
1. Verfasser: Ferreira, Mónica Mendes (VerfasserIn)
Weitere Verfasser: Fino, Fábia Patrícia Fidalgo (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
Schlagworte:
Marketingmanagement > Kommunikation > Virtuelle Realität > Künstliche Intelligenz > Aufsatz im Buch
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