Handbook of research on technology applications for effective customer engagement

Handbook of research on technology applications for effective customer engagement

"This book contains research on topics related to consumer behavior, value, satisfaction, and loyalty"--

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Mohd Suki, Norazah (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey PA, USA IGI Global, Business Science Reference 2021
Schriftenreihe:Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
Schlagworte:
Beziehungsmarketing > Innovation > Customer relations > Psychological aspects > Technological innovations > Aufsatzsammlung
Online Zugang:Inhaltsverzeichnis
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Managing service trade-off for better customer experience 2021 Saravanan Raman
Connecting the dots between e-CRM and customer loyalty : mediating role of perceived value and customer support 2021 Turulja, Lejla
YouTube for procedural learning : empirical insights on student intention to use 2021 Wen Ying Lim
Student intention to use e-learning : effects of interactivity and usage experience 2021 Pui Nee Tan
Investigating quick response code application in third-party logistics companies 2021 Siti Norida Wahab
Using chatbots for customer care : advantages and challenges for brands 2021 Dias, Patricia
Using consumerism to maintain mobile customer engagement 2021 Akgül, Deniz
The effects of trust on parasocial interaction of Malaysian Facebook (FB) travel community 2021 Samshul-Amry Abd-Latif
Project management and customer activation 2021 Janssens, Jurgen
Quality assurance in medical devices : a bibliometric analysis 2021 Shaibun, Juliana
Traditional and complementary medicine (TCM) usage vs. health technology : moderating effect of races 2021 Dyana Mui Ling Chang
Digital game-based learning features : effects on students' perceived motivational support and cognitive investment 2021 Angaliswaran Kumar
Digital storytelling and parasocial interaction for brand-consumer relationship 2021 Şentürk, Hayat Ayar
Understanding customer engagement and purchase behavior in automobiles : the role of digital technology 2021 R., Krishnadas
Sustainable automated warehouse material handling equipment adoption motives in Malaysia 2021 Siti Norida Wahab
Antecedents of social commerce adoption in developing countries : an empirical study 2021 Koranteng, Felix Nti
Internet of things technologies : assessing factors influencing consumer intention to use 2021 Chung Sim Liew
Searching the effects of viral marketing via customer-based brand equity on purchase intentions 2021 Asmat Nizam Abdul Talib
Revealing and ranking customer groups from the perspective of their experiences 2021 Özdağoğlu, Güzin
Digital marketing : reviewing the field through science mapping technique 2021 Aksoy, Nilsah Cavdar
Alle Artikel auflisten