Sponsorship in marketing effective partnerships in sports, arts and events

"Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, e...

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Bibliographische Detailangaben

1. Verfasser:	Cornwell, T. Bettina (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	London, New York City Routledge 2020
Ausgabe:	2nd Edition
Schlagworte:	Marketing > Sponsoring > Sport > Kunst > Veranstaltung > Corporate sponsorship > Special events > Sports sponsorship > Performing arts sponsorship
Online Zugang:	Inhaltsverzeichnis
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