The concept of place event marketing

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Bibliographische Detailangaben
Veröffentlicht in:	Urban events, place branding and promotion
1. Verfasser:	Cudny, Waldemar (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2020
Schlagworte:	Standortmarketing > Veranstaltung > Aufsatz im Buch
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Titel	Jahr	Verfasser
The concept of place event marketing	2020	Cudny, Waldemar
Brand Hong Kong : art hub for China's Belt and Road Initiative	2020	Du Cros, Hilary
The impact of outdoor cultural festivals on the city image : Lublin case study	2020	Kołtun, Aleksandra
Cultural promotion of place as "northern" space : the case of Umeå2014 - European Capital of Culture event	2020	Appelblad, Håkan
Place branding through culture and arts events : cases from Eastern Canada	2020	Jolliffe, Lee
Geographies and branding impacts of non-metropolitan music festivals in the Western Cape province of South Africa	2020	Donaldson, Ronnie
Enhancing Macao's tourist destination brand image through cultural festivals	2020	Xu, Ye
Branding authenticity : perceptions of La Patum de Berga, a complex place marketing event in Catalonia, Spain	2020	Colombo, Alba
Participatory cultural events and place attachment : a new path towards place branding?	2020	Brokalaki, Zafeirenia
Resisting Rio de Janeiro's event-led place promotion : from insurgent rebranding to festive counter-spectacle	2020	Broudehoux, Anne-Marie