Examining the service value chain of hypermarket retail brand value in Malaysia

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Bibliographische Detailangaben
Veröffentlicht in:	International journal of services and operations management
1. Verfasser:	Hasliza Hassan (VerfasserIn)
Weitere Verfasser:	Muhammad Sabbir Rahman (VerfasserIn), Abu Bakar Sade (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2019
Schlagworte:	brand personality > brand value > experience > hypermarket > hypermarket service > Malaysia > personality > retail > service > shopping > shopping experience > value > value chain > Aufsatz in Zeitschrift
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Titel	Jahr	Band
Economics and business engineering	2019	vol. 33, no. 4 (2019)
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