A packaging visual-gustatory correspondence effect using visual packaging design to influence flavor perception and healthy eating decisions

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Veröffentlicht in:Journal of retailing
1. Verfasser: Togawa, Taku (VerfasserIn)
Weitere Verfasser: Park, Jaewoo (VerfasserIn), Ishii, Hiroaki (VerfasserIn), Deng, Xiaoyan (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2019
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