The balanced scorecard approach in evaluating the marketing function

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:International journal of business excellence
1. Verfasser: Gama, António Pimenta da (VerfasserIn)
Weitere Verfasser: Casaca, Joaquim A. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Exploring a Thai "sufficiency" approach to corporate sustainability 2019 Kantabutra, Sookan
Consumer perception of corporate social responsibility and purchase behaviour 2019 Shukla, Akanksha
The use of poison pills by US firms over the period 1997-2015 : what has been their impact on shareholder value? 2019 Ferraz, Duarte Pitta
Re-examining the link between occupational stress and burnout in a Sub-Saharan African nation : the precursor and moderating roles of organisational and social support 2019 Agyapong, Ahmed
Evaluation of knowledge management model in construction companies using the fuzzy AHP and fuzzy TOPSIS 2019 Albooyeh, Soheila
Competing performance measures in predicting shareholder return of Indian pharmaceutical firms : an empirical evidence 2019 Venugopal, Merugu
Towards an integrative model of dynamic capabilities empirical research : a systematic review (1997-2015) 2019 Bleady, Abbas
A theoretical model of antecedents of customer-directed incivility 2019 Aboodi, Hamid
Total quality management practices and their impact on performance : case study of Royal Jordanian Airlines 2019 Sweis, Rateb J.
Configuration of organisational justice and social capital : their impact on satisfaction and commitment 2019 Tjahjono, Heru Kurnianto
Diagnosing entrepreneurial networks : using failure mode and effect analysis 2019 Zarei, Mohammad
Role of service quality measurements in in-patients satisfaction in corporate hospitals 2019 RiyazhKhan, A. Mohamed
Colour associations of archetypes : lessons for brands 2019 Talebnejad, Atefeh
Do investors gain from sustainable investing? : an empirical evidence from India 2019 Bodhanwala, Shernaz
Internal corporate social responsibility and leadership effects on voice management and organisational performance : analysis of collaborator perceptions across organisations in Mexico 2019 López-Fernández, Andrée Marie
Dimensions of employee satisfaction with compensation : scale development and validation 2019 Rahman, Subiya
The balanced scorecard approach in evaluating the marketing function 2019 Gama, António Pimenta da
Corporate social responsibility, employee productivity and firm valuation 2019 Chen, Shieh-Liang
Prioritisation of lean construction barriers in Qatari context : a fuzzy AHP approach 2019 Al Sayed, Abdulla Yaqoub
A new DEA-based voting method for ranking and evaluating the influence of e-marketing on bank performance 2019 Izadikhah, Mohammad
Alle Artikel auflisten