Text me on WhatsApp, let us talk about brands! the power of mobile word of mouth on mobile purchase intention

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Bibliographische Detailangaben
Veröffentlicht in:	International journal of internet marketing and advertising
1. Verfasser:	Erkan, Ismail (VerfasserIn)
Weitere Verfasser:	Elwalda, Abdulaziz (VerfasserIn), Rahman, Mushfiqur (VerfasserIn), Doğan, Seden (VerfasserIn), Nardali, Sinan (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2019
Schlagworte:	mobile word of mouth > MWOM > mobile purchase intention > messaging applications > WhatsApp > information acceptance model > IACM > Aufsatz in Zeitschrift
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Band
New approaches for innovative business in the era of internet marketing and advertising		vol. 13, no. 2 (2019)
Internet marketing and advertising in the framework of new interactive and multimedia developments	2016	volume 10, no. 3 (2016)
Special issue: Social media and mobile marketing innovations	2015	9.2015,1
Special issue: Contemporary issues in internet marketing and advertising	2014	8.2014,4
Special issue: Social media for marketing and advertising	2012	7.2012,2
Special issue: Electronic business and digital marketing	201011	6.2010/11,3
Special issue: Experimental Research in e-Marketing	2009	5.2009,4
Special issue: A consumer stance at search engine marketing	2009	5.2009,1/2
Special issue: breaking the barriers : the role of the internet in the international marketing of SMEs	2008	4.2007/08,2/3
Special issue: Selected papers on e-marketing from the thirty-fifth European Marketing Academy Conference	2007	4.2007/08,1