Generation of trust using social networking sites a comparative analysis of online apparel brands across social media platforms

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Bibliographische Detailangaben
Veröffentlicht in:	International journal of management practice
1. Verfasser:	Sharma, Radhika (VerfasserIn)
Weitere Verfasser:	Alavi, Shirin (VerfasserIn), Ahuja, Vandana (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2019
Schlagworte:	online consumer engagement > Facebook marketing > internet research > consumer insights > social media marketing > Aufsatz in Zeitschrift
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