When a loss becomes a gain different effects of substitute versus complementary loss leaders in a multi-sided platform

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Bibliographische Detailangaben
Veröffentlicht in:	Electronic markets
1. Verfasser:	Choi, Kyungmin (VerfasserIn)
Weitere Verfasser:	Ryu, Sunghan (VerfasserIn), Cho, Daegon (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2019
Schlagworte:	Complementary > Loss leader strategy > Multi-sided platform > Substitute > Aufsatz in Zeitschrift
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