Celebrity use in Indian advertising analysis and appraisal

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:International journal of Indian culture and business management
1. Verfasser: Hussain, Danish (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world 2019 Kumar, Arvind
Indian culture, lunar phases and stock market returns 2019 Lingaraja, Kasilingam
Efficiency of thrift agents of small urban borrowers : the case of scheduled urban cooperative banks (SUCBs) in India 2019 Arora, Padmasai
Foreign capital inflows in developed and developing economies : facts, feature and analysis 2019 Singhania, Monica
Impact of religiosity, spirituality, job satisfaction and commitment on employee performance : a quantile regression approach 2019 Mathew, George C.
Discovering the factors influencing the decision making among Generation Y for luxury and premium spas 2019 Jain, Varsha
Why do leadership development efforts fail in organisations in India and what can be done about it? 2019 Panda, Abinash
The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore 2019 Heggde, Githa S.
"Are women their own enemy?" : exploration through implicit association test in the Indian public sector organisations 2019 Ghosh, Anindita
Managing values and financial accountability : the case of a large NGO 2019 Klassen, Mark
A proposed model for emotional intelligence and leadership for ensuring leadership effectiveness in the Indian service sector 2019 Pooja
Do stock markets witness instantaneous reactions to changes in dividend tax laws? : vidence from India 2019 Aggarwal, Shobhit
Accounting conservatism and corporate governance : evidence from the Indian banking sector 2019 Vishnani, Sushma
Communicative competence and subjective well-being : the mediating role of organisation-based self-esteem 2019 Mehra, Payal
Examining the attitude of women towards beauty salons in tier II cities in India 2019 Paluri, Ratna Achuta
Duties of directors in corporate governance : an Indian perspective 2019 Sridhar, I.
An exploratory investigation of motivation orientations of Indian business students : implications for educators 2019 Gopalan, Suresh
The cauliflower dilemma! 2019 Gupta, Gaurav
Stakeholder adoption of eco-innovation strategies : review of Indian service companies 2019 Shukla, Sadhna
Paradigm shifts in Indian retail : trends and prospects 2019 Nair, Kiran S.
Alle Artikel auflisten