Seeing the wood for the trees how machine learning can help firms in identifying relevant electronic word-of-mouth in social media
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| Veröffentlicht in: | International journal of research in marketing |
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| 1. Verfasser: | |
| Weitere Verfasser: | , , |
| Format: | UnknownFormat |
| Sprache: | eng |
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2019
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| Special issue on marketing perspectives on digital business models | 2019 | volume 36, issue 3 (September 2019) |
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