The impact of digital transformation on the retailing value chain

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:International journal of research in marketing
1. Verfasser: Reinartz, Werner J. (VerfasserIn)
Weitere Verfasser: Schauerte, Nico (VerfasserIn), Imschloß, Monika (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
Schlagworte:
Brands > Customer interface > Digitization > Platforms > Retailing > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation 2023 Stourm, Valeria
Managing service shutdowns: Cash refunds or vouchers? 2023 Chen, Rachel R.
Are people less generous after a family member gives to charity? : the interaction of self-construal and relationship type 2023 Zhao, Xiaohong
Understanding the sequential interdependence of mobile app adoption within and across categories 2023 Sun, Xiaochi
The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective 2023 Yan, Li
Adverse inclusion of asymmetric advertisers in position auctions 2023 Xu, Zibin
Image features and demand in the sharing economy : a study of Airbnb 2023 He, Jiaxiu
One-of-a-kind products : leveraging strict uniqueness in mass customization 2023 Krause, Franziska
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data 2023 Ko, Eunhee Emily
Blockchain meets marketing : opportunities, threats, and avenues for future research 2023 Peres, Renana
Blockchain technology for creative industries : current state and research opportunities 2023 Malik, Nikhil
What blockchain can and can't do : applications to marketing and privacy 2023 Marthews, Alex
More than a feeling : accuracy and application of sentiment analysis 2023 Hartmann, Jochen
Money in a "safe" place : money anthropomorphism increases saving behavior 2023 Wang, Lili
Design of product quality scales for conveying information by infomediaries 2023 Baranchuk, Nina
Till the cloud do us part : technological disruption and brand retention in the enterprise software industry 2023 Kocaman, Barış
Charitable maximizers : the impact of the maximizing mindset on donations to human recipients 2023 Ma, Jingjing
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories 2023 Valenti, Albert
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters 2023 Widdecke, Kai Arne
Cryptopricing : whence comes the value for cryptocurrencies and NFTs? 2023 Zhang, Z. John
Alle Artikel auflisten