Public relations as public diplomacy : the Royal Bank of Canada's Monthly letter, 1943-2003

Public relations as public diplomacy the Royal Bank of Canada's Monthly letter, 1943-2003

"This is a study of the Royal Bank of Canada's Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gain...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Braun, Sandra L. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: London Routledge 2020
Ausgabe:First edition
Schriftenreihe:Routledge insights in public relations research
Routledge focus
Schlagworte:
Royal Bank of Canada > 1943-2003 > Öffentlichkeitsarbeit > Diplomatie > Bank > Kanada > Banks and banking > Public relations
Online Zugang:Inhaltsverzeichnis
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