| New product development research : consolidating the present and guiding the future
|
2019 |
Golder, Peter N. |
| Taming the creative spark : insights from research on creativity in new product development
|
2019 |
Boyd, Drew |
| The paradigm shift from producer to consumer innovation : implications for consumer research
|
2019 |
Moreau, C. Page |
| Word-of-mouth processes in marketing new products : recent research and future opportunities
|
2019 |
Baker, Andrew M. |
| A review of crowdfunding research and findings
|
2019 |
Kuppuswamy, Venkat |
| Customer-driven innovation : a conceptual typology, review of theoretical perspectives, and future research directions
|
2019 |
Fisher, Gregory J. |
| Sustainable new product development
|
2019 |
Genç, Ebru |
| Open innovation in the brand management context
|
2019 |
Calantone, Roger J. |
| Global product launch : a perspective on past, present and future research
|
2019 |
Griffith, David A. |
| A summary and review of new product diffusion models and key findings
|
2019 |
Chandrasekaran, Deepa |
| Digital multisided platforms : an innovation research agenda
|
2019 |
Srinivasan, Raji |
| Strategic use of product enhancements : upgrades, add-ons, extras, and accessories
|
2019 |
Shugan, Steven M. |
| Firm innovation and the stock market
|
2019 |
Wies, Simone |
| The what, who and how of innovation generation
|
2019 |
Keko, Elio |
| Institutionalizing an innovation function : moving beyond the champion
|
2019 |
O'Connor, Gina Colarelli |
| Innovation in China and India
|
2019 |
Yin, Eden |
| The state of new product design and forecasting research : recent developments and future directions
|
2019 |
Foutz, Natasha Zhang |
| Antecedents, consequences, and the mediating role of innovation : empirical generalizations
|
2019 |
Vincent, Leslie H. |
| Best practices and success drivers in new product development
|
2019 |
Cooper, Robert G. |
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