Channel coordination through quality improvement with brand halo effect

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Bibliographische Detailangaben
Veröffentlicht in:RAIRO / Operations research
1. Verfasser: Xu, Qingyun (VerfasserIn)
Weitere Verfasser: Xu, Bing (VerfasserIn), He, Yi (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
Schlagworte:
Quality improvement > goodwill > supply chain coordination > differential game > Aufsatz in Zeitschrift
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