Adolescents, family and consumer behaviour a behavioural study of adolescents in Indian urban families

"Buying decision making is a complicated process, in which a consumer's decision is under the influence of others. The buying decision making is directed in a way that they must act as customers in the society. Media and family are key socializing agents for adolescents. Moreover, changes...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Kaur, Harleen (VerfasserIn)
Weitere Verfasser:	Singh, Chandan Deep (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New York, NY Routledge 2020
Schriftenreihe:	Routledge focus on business and management
Schlagworte:	Konsumentenverhalten > Jugendliche > Stadtbevölkerung > Indien > Young consumers > Teenage consumers > Families > Decision making
Online Zugang:	Inhaltsverzeichnis
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!