Process control for monitoring customer engagement

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing analytics
1. Verfasser: Malthouse, Edward C. (VerfasserIn)
Weitere Verfasser: Wang, Wei-Lin (VerfasserIn), Calder, Bobby J. (VerfasserIn), Collinger, Tom (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
Schlagworte:
Customer engagement behaviors > Process control > Content marketing > B2B Marketing > Aufsatz in Zeitschrift
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