Future-focused strategic marketing

"The business world is changing rapidly, requiring organizations to be more competitive and customer-centric. Applied technologies have provided opportunities for nascent startups to disrupt established business models that hadn't fundamentally changed for decades. Technologies now enable...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Weitere Verfasser:	Mariadoss, Babu John (HerausgeberIn), Echambadi, Raj (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New York Nova Science Publishers 2019
Schriftenreihe:	Marketing and operations management research
Schlagworte:	Marketingmanagement > Strategisches Management > Marketing > Strategic planning > New products > Organizational behavior
Online Zugang:	Inhaltsverzeichnis
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Bestellen

Titel	Jahr	Verfasser
Dual perspectives on the role of market orientation in new product development	2019	Johnson, Jean L.
Product orientation to solution orientation : a journey	2019	Rangarajan, Deva
Envisioning the marketing discipline in the twenty-first century : a view from subsistence marketplaces	2019	Viswanathan, Madhu
The strategic value of culture : an integrative framework for the role of organizational culture in marketing strategy	2019	Gustafson, Brandon M.
Growing by divesting : a multi-theory perspective on the divestiture behaviors of conglomerate diversified firms	2019	Varadarajan, Rajan
Rebranding : review, conceptualization, and research propositions	2019	Liu, Richie L.
Product line technology strategies and firm survival in high-technology environments	2019	Sarangee, Kumar R.
Organizational improvisation, market orientation, and performance implications in varying industry conditions	2019	Martin, Kelly D.
The effects of community-based new product development strategies on project performance	2019	Tang, Ya

Alle Artikel auflisten