Is online multiple-stores cooperative promotion better than single-store promotion? misprediction from evaluation mode

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Bibliographische Detailangaben
Veröffentlicht in:	Information & management
1. Verfasser:	Yang, Lu (VerfasserIn)
Weitere Verfasser:	Huang, Yunhui (VerfasserIn), Ho, Yi-Chun (VerfasserIn), Lin, Zhijie (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2019
Schlagworte:	Cooperative sales promotion > Independent sales promotion > Evaluation mode > Product evaluation > Misprediction > Acquisition-transaction utility > Aufsatz in Zeitschrift
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