How advertisers can target Arab e-consumers more effectively a framework for localizing digital advertising and marketing content to Arab e-consumers

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Bibliographische Detailangaben
Veröffentlicht in:Journal of advertising research
1. Verfasser: Benmamoun, Mamoun (VerfasserIn)
Weitere Verfasser: Singh, Nitish (VerfasserIn), Sobh, Rana (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
Schlagworte:
Online-Handel > Online-Marketing > Konsumentenverhalten > Arabische Staaten > Aufsatz in Zeitschrift
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