Salesperson ambidexterity in customer engagement do customer base characteristics matter?

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser: Lam, Son K. (VerfasserIn)
Weitere Verfasser: DeCarlo, Thomas E. (VerfasserIn), Sharma, Ashish (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
Schlagworte:
Ambidexterity > Orientation ambidexterity > Behavioral ambidexterity > Personal selling > Resource slack > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Why systematic review papers and meta-analyses matter : an introduction to the special issue on generalizations in marketing 2020 Hulland, John
Introduction to the business model innovations in emerging markets special issue 2020 Hulland, John
The impact of unprofitable customer management strategies on shareholder value 2020 Feng, Hui
Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews 2020 Meyer, Jan-Hinrich
Sponsorship-linked marketing : research surpluses and shortages 2020 Cornwell, T. Bettina
Customer experience : fundamental premises and implications for research 2020 Becker, Larissa Carine Braz
Technology readiness : a meta-analysis of conceptualizations of the construct and its impact on technology usage 2020 Blut, Markus
Employee-level open innovation in emerging markets : linking internal, external, and managerial resources 2020 Badir, Yuosre F.
New product introductions for low-income consumers in emerging markets 2020 Arunachalam, S.
Does doing good lead to doing better in emerging markets? : stock market responses to the SRI index announcements in Brazil, China, and South Africa 2020 Peng, Zou
Consumer arrogance and word-of-mouth 2020 Ruvio, Ayalla
Successive product generations : financial implications of industry release rhythm alignment 2020 Bornemann, Torsten
How CEO/CMO characteristics affect innovation and stock returns : findings and future directions 2020 You, Ya
Seeing eye to eye : social augmented reality and shared decision making in the marketplace 2020 Hilken, Tim
The give and take of cause-related marketing : purchasing cause-related products licenses consumer indulgence 2020 Chang, Chun-Tuan
Does the CMO's personality matter for web traffic? : evidence from technology-based new ventures 2020 Winkler, Hans-Jörg
When less is more : the downside of customer knowledge sharing in new product development teams 2020 Tang, Yihui
Consumer effects of front-of-package nutrition labeling : an interdisciplinary meta-analysis 2020 Ikonen, Iina
Conceptualizing the electronic word-of-mouth process : what we know and need to know about eWOM creation, exposure, and evaluation 2020 Rosario, Ana Babić
A systematic review of brand transgression, service failure recovery and product-harm crisis : integration and guiding insights 2020 Khamitov, Mansur
Alle Artikel auflisten