| Why systematic review papers and meta-analyses matter : an introduction to the special issue on generalizations in marketing
|
2020 |
Hulland, John |
| Introduction to the business model innovations in emerging markets special issue
|
2020 |
Hulland, John |
| The impact of unprofitable customer management strategies on shareholder value
|
2020 |
Feng, Hui |
| Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
|
2020 |
Meyer, Jan-Hinrich |
| Sponsorship-linked marketing : research surpluses and shortages
|
2020 |
Cornwell, T. Bettina |
| Customer experience : fundamental premises and implications for research
|
2020 |
Becker, Larissa Carine Braz |
| Technology readiness : a meta-analysis of conceptualizations of the construct and its impact on technology usage
|
2020 |
Blut, Markus |
| Employee-level open innovation in emerging markets : linking internal, external, and managerial resources
|
2020 |
Badir, Yuosre F. |
| New product introductions for low-income consumers in emerging markets
|
2020 |
Arunachalam, S. |
| Does doing good lead to doing better in emerging markets? : stock market responses to the SRI index announcements in Brazil, China, and South Africa
|
2020 |
Peng, Zou |
| Consumer arrogance and word-of-mouth
|
2020 |
Ruvio, Ayalla |
| Successive product generations : financial implications of industry release rhythm alignment
|
2020 |
Bornemann, Torsten |
| How CEO/CMO characteristics affect innovation and stock returns : findings and future directions
|
2020 |
You, Ya |
| Price negotiating for services : elucidating the ambivalent effects on customers' negotiation aspirations
|
2020 |
Alavi, Sascha |
| Product set granularity and consumer response to recommendations
|
2020 |
Tsekouras, Dimitrios |
| Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
|
2020 |
Sanchez, Joaquin |
| Components of visual perception in marketing contexts : a conceptual framework and review
|
2020 |
Sample, Kevin L. |
| Understanding and managing customer relational benefits in services : a meta-analysis
|
2020 |
Gremler, Dwayne D. |
| Cross-price elasticities and their determinants : a meta-analysis and new empirical generalizations
|
2020 |
Auer, Johannes |
| How and when weather boosts consumer product valuation
|
2020 |
Schlager, Tobias |
Tag hinzufügen