The impact of superstar and non-superstar software on hardware sales the moderating role of hardware lifecycle

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Veröffentlicht in:Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser: Gretz, Richard T. (VerfasserIn)
Weitere Verfasser: Malshe, Ashwin (VerfasserIn), Bauer, Carlos (VerfasserIn), Basuroy, Suman (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2019
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