Consumer-brand relationship development in the automotive market an integrative model

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Veröffentlicht in:International journal of automotive technology and management
1. Verfasser: Kaufmann, Hans Rüdiger (VerfasserIn)
Weitere Verfasser: Gonçalves Filho, Cid (VerfasserIn), Silva, Christiane Rocha e (VerfasserIn), Monteiro, Plínio Rafael Reis (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2019
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