Tracking content marketing performance using web analytics tools, metrics, and data privacy implications
Gespeichert in:
| Veröffentlicht in: | International journal of internet marketing and advertising |
|---|---|
| 1. Verfasser: | |
| Weitere Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
2019
|
| Schlagworte: |
big data
> content marketing
> data privacy
> European General Data Protection Regulation
> marketing analytics
> marketing metrics
> personal data
> pseudonymisation
> semantic search
> semantic web
> social graph
> social media
> social search
> web analytics
> web analytics tools
> Aufsatz in Zeitschrift
|
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Tag hinzufügen | Titel | Jahr | Band |
|---|---|---|
| New approaches for innovative business in the era of internet marketing and advertising | vol. 13, no. 2 (2019) | |
| Internet marketing and advertising in the framework of new interactive and multimedia developments | 2016 | volume 10, no. 3 (2016) |
| Special issue: Social media and mobile marketing innovations | 2015 | 9.2015,1 |
| Special issue: Contemporary issues in internet marketing and advertising | 2014 | 8.2014,4 |
| Special issue: Social media for marketing and advertising | 2012 | 7.2012,2 |
| Special issue: Electronic business and digital marketing | 201011 | 6.2010/11,3 |
| Special issue: Experimental Research in e-Marketing | 2009 | 5.2009,4 |
| Special issue: A consumer stance at search engine marketing | 2009 | 5.2009,1/2 |
| Special issue: breaking the barriers : the role of the internet in the international marketing of SMEs | 2008 | 4.2007/08,2/3 |
| Special issue: Selected papers on e-marketing from the thirty-fifth European Marketing Academy Conference | 2007 | 4.2007/08,1 |