Tracking content marketing performance using web analytics tools, metrics, and data privacy implications

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Bibliographische Detailangaben
Veröffentlicht in:International journal of internet marketing and advertising
1. Verfasser: Maintz, Julia (VerfasserIn)
Weitere Verfasser: Zaumseil, Fabienne (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
Schlagworte:
big data > content marketing > data privacy > European General Data Protection Regulation > marketing analytics > marketing metrics > personal data > pseudonymisation > semantic search > semantic web > social graph > social media > social search > web analytics > web analytics tools > Aufsatz in Zeitschrift
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