The corporate heritage brand development process a new institutional theory approach

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Veröffentlicht in:Icfai University Press (Hyderabad) The IUP journal of brand management
1. Verfasser: Otubanjo, Olutayo (VerfasserIn)
Weitere Verfasser: Adegbile, Oluwaseun Eniola (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2019
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