Antecedents of brand consciousness in youth for denim jeans evidences from the largest young consumer base in the world

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Veröffentlicht in:International journal of Indian culture and business management
1. Verfasser: Kumar, Arvind (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
Schlagworte:
youth > brand consciousness > brand loyalty > self-consciousness > purchase decision involvement > PDI > Aufsatz in Zeitschrift
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