Keeping it real examining the influence of co-branding authenticity in cause-related marketing

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Veröffentlicht in:The journal of brand management
1. Verfasser: Ilicic, Jasmina (VerfasserIn)
Weitere Verfasser: Baxter, Stacey M. (VerfasserIn), Kulczynski, Alicia (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
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