The price of privacy an evaluation of the economic value of collecting clickstream data

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Veröffentlicht in:Business & information systems engineering
1. Verfasser: Baumann, Annika (VerfasserIn)
Weitere Verfasser: Haupt, Johannes (VerfasserIn), Gebert, Fabian (VerfasserIn), Lessmann, Stefan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
Schlagworte:
Predictive analytics > e-Commerce > Privacy > Behavioral targeting > Clickstream data > Aufsatz in Zeitschrift
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