The art of successful brand collaborations partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more

"Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a partnership between businesses. The Art of Successful Brand Collab...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Michel, Géraldine (VerfasserIn)
Weitere Verfasser:	Willing, Reine (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	London, New York, NY Routledge 2020
Schlagworte:	Markenführung > Erfolgsfaktor > Strategic alliances (Business) > Management > Joint ventures > Branding (Marketing) > Fallstudie
Online Zugang:	Inhaltsverzeichnis
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