"Share this pic!" : a picture of the adoption of online social media by Italian banks

"Share this pic!" a picture of the adoption of online social media by Italian banks

Banks are increasingly using online social media to engage with their existing and potential customers; however, the use of technology can both strengthen and weaken these "virtual" relationships. We analyse the adoption of online social media for 151 Italian banks and test how it affected...

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Veröffentlicht in:European Association of University Teachers of Banking and Finance (201 : Modena) Frontier topics in banking
1. Verfasser: Giaretta, Elisa (VerfasserIn)
Weitere Verfasser: Chesini, Giusy (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
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Kongressbeitrag > Aufsatz im Buch
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