A two-stage SEM-neural network analysis to predict drivers of m-commerce in India

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:International journal of electronic marketing and retailing
1. Verfasser: Madan, Khushbu (VerfasserIn)
Weitere Verfasser: Yadav, Rajan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Preference criteria for online shopping among university students 2019 Amiruddin Ahamat
Fashion portals and Indian consumers : an exploratory study on online apparel retail marketing 2019 Kautish, Pradeep
Using a multicriteria approach to identify factors that influence e-tailing service quality 2019 Freitas, André Luís Policani
Exploring the behaviour of Indian consumers towards online discounts 2019 Suman, S. K.
Factors influencing consumers' purchase intention towards online group buying in Malaysia 2019 Yean Sien Liew
Determinants of online journey and its influence on online customer satisfaction associated with online customer loyalty 2019 Nurlaela, Siti
The Colombian electronic consumer : analysis of the leading factors of e-commerce use 2019 Sánchez-Torres, Javier A.
Message strategy of promotional e-mails in India : a content analysis 2019 Utkarsh
Success and failure factors of social media integration : insights from business experience 2019 Al-Essa, Maha
Factors influencing the adoption of online shopping in Lebanon : an empirical integration of unified theory of acceptance and use of technology2 and DeLone-McLean model of IS success 2019 Tarhini, Ali
Retail service quality, satisfaction, and trust : the key to shopper loyalty in the context of the Indonesian traditional market 2019 Najib, Moh Farid
The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth 2019 Pinochet, Luis Hernan Contreras
Online purchasing : the role of web experience factors 2019 Noor Akma Mohd Salleh
Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach 2019 Kumar, Sumit
Building brand advocacy on social media to improve brand equity 2019 Mathur, Manisha
Affect-based and personality-based trust and risk in social commerce 2019 Abou-Elgheit, Emad
Buying intention, acceptability and frequency of purchase : analysing their determinants using SEM 2019 Di Fatta, Davide
An exploration of e-impulse buying 2019 Verma, Hemraj
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context 2019 Murugan, Nithya
A two-stage SEM-neural network analysis to predict drivers of m-commerce in India 2019 Madan, Khushbu
Alle Artikel auflisten