Profiling consumers of private label brands in virtual retail environment a cluster analytic approach

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Veröffentlicht in:International journal of electronic marketing and retailing
1. Verfasser: Kumar, Sumit (VerfasserIn)
Weitere Verfasser: Chandra, Bibhas (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
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