Urban events, place branding and promotion : place event marketing

Urban events, place branding and promotion place event marketing

"Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, an...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Cudny, Waldemar (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: London, New York, NY Routledge 2020
Schriftenreihe:Routledge contemporary perspectives on urban growth, innovation and change
Schlagworte:
Stadtmarketing > Standortmarketing > Veranstaltung > City promotion > Place marketing > Special events > Marketing > Fremdbild > Ausland > Kultur > Kulturveranstaltung > Werbung > Stadt > Stadtentwicklung > Regionalentwicklung > Regionalplanung > Wirkung > Auswirkung > Erde
Online Zugang:Inhaltsverzeichnis
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
The impact of outdoor cultural festivals on the city image : Lublin case study 2020 Kołtun, Aleksandra
Cultural promotion of place as "northern" space : the case of Umeå2014 - European Capital of Culture event 2020 Appelblad, Håkan
Place branding through culture and arts events : cases from Eastern Canada 2020 Jolliffe, Lee
Geographies and branding impacts of non-metropolitan music festivals in the Western Cape province of South Africa 2020 Donaldson, Ronnie
Enhancing Macao's tourist destination brand image through cultural festivals 2020 Xu, Ye
Branding authenticity : perceptions of La Patum de Berga, a complex place marketing event in Catalonia, Spain 2020 Colombo, Alba
Participatory cultural events and place attachment : a new path towards place branding? 2020 Brokalaki, Zafeirenia
Resisting Rio de Janeiro's event-led place promotion : from insurgent rebranding to festive counter-spectacle 2020 Broudehoux, Anne-Marie
The concept of place event marketing 2020 Cudny, Waldemar
Brand Hong Kong : art hub for China's Belt and Road Initiative 2020 Du Cros, Hilary
Alle Artikel auflisten